Get involved in YOUR city and locality - Improve Your World
Get involved in YOUR city and locality - Improve Your World
Get involved in YOUR city and locality 
Improve Your World Home | About Us | Sitemap | Search | Contact Us 

Home >> NPOs >> Art Revival Today (ART) 
ART (Art Revival Today) promotes crafts 

Six professionals have a single objective today — the promotion of the arts and crafts of India. Together they are forming an NGO called ART (Art Revival Today) that aims to promote dying crafts.

Link Road. Malad, resident Anuradha Kabra and her friends, also Malad residents, Rajiv Bhatt and Virendra Singh, who have been working with craftsmen for a long period decided on the crafts they wanted to focus on. “Rajiv has been working with NGOs, Virendra has been associated with the promotion of crafts from Bengal and I have my own crafts shop called The Amiti Shop at Link Road,” says Kabra. She roped in her husband Preetam Misra, daughter Supriya Mundra, Nirali Vohra and close friend Kavita Chabra, owner of the Parfait beauty parlour on Link Road. And so ART was born.

Bhatt says, “Puppetry, miniature paintings from Rajasthan and bead and shell work from Gujarat are the three crafts we will be focussing on.” Adds Singh, “We will first work with small groups of artisans and then expand the group and also the number of crafts.”

The reason the group cites for the extinction of Indian crafts is the lack of marketing skills. Misra says, “Most of the artisans are uneducated and don’t know what really sells in the market. Our aim to help them identify market needs and then help them sell their wares.”

“We began by pooling in our own funds, about Rs 50,000. After two years we will be entitled to government funding and after five years for foreign aid,” says Bhatt.

How the group plans to work

Step 1 We will start by identifying the artists and their families. We already know a few craftsmen who need assistance and we plan to begin with them. Since we don’t have a huge budget we want to start with something that won't require too many funds.

Step 2 After identifying the artisans, we will form a group of 10 people in each craft. We also plan to employ a few graduates from NID to teach the artisans new developments.

Step 3 After the products are manufactured, we will provide assistance to them as regards marketing. Since we have our contacts, we will help them display their products at exhibitions, sales and even help out in foreign transactions.

Step 4 We also plan to educate the children of these artisans. This will help the kids in understanding the dynamics of the market and in turn further the cause of their family’s craft.