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Violence of Commodity Aesthetics
Hawkers, Demolition Raids and a
New Regime of Consumption
As increasing trends point to
businesses and political parties targeting persons rather than
masses, forms of patriarchal authority are softened and diffused,
leading to a revision of the older distinctions that prevailed
between public and private. At the same time, as relations between
individuals are mediated more through markets and media, they also
generate new kinds of rights and new capacities for imagination
along with new ideas of belonging or inclusion that in turn, lead to
novel ways of exercising citizenship rights and conceiving politics.
This experience of inclusion in new circuits of communication and of
sharing intellectual property across classes, such as seen with
television, can help to politicise those sections previously
marginalised. This paper, examines the implications of this argument
in terms of recent debates over the rights of the hawker, or the 'pheriwala',
in Mumbai. Arvind
Rajagopal
I
Introduction
The evolution of communications has
been highly compressed in south Asia. For example, the internet
arrived little more than a decade after nationwide television in
most parts of India, and many public telephones only arrived when
television did. In a short time, an explosion of communicative
possibilities has swept across a society of deep linguistic and
regional divides and a small, albeit expanding middle class. The
uneven character of the resulting development has provoked new
forms of social imagination that cannot be understood simply as
delayed manifestations of events already seen elsewhere. A range
of new practices are seen, for example, more individualised and
flamboyant modes of comportment, alongside increasingly public and
aggressive definition of singular identities that were earlier
more recessed, fluid and fuzzy. A distinctive ensemble of
commodity aesthetics is diffusing across not only the stores and
bazaars, but other old and new urban spaces as well as more
intimate settings, displacing and transforming earlier
understandings of harmony and balance.
The media re-order
perceptions, and precipitate new ways of seeing and thinking, but
they do not emerge in isolation. They arise as part of a
far-reaching change in social relations due to the growth and spread
of markets. A provisional way of describing them is in terms of
the increasing centrality of consumption to the formation of social
identities. Previously identified as strictly private, consumption
has become a new and unpredictable form of civic participation,
distinct from those prevailing in the era of the developmental
state. At one level, this is banal, but it deserves more
examination. It indexes not simply the market behaviour economists
have taught us to recognise, but as well the accompanying
circulation of images and information via the media. One way of
characterising the latest phase in the globalisation of capital (to
use Partha Chatterjee’s gloss on the word) is in terms of the
exponentially increased circulation of non-material forms of
property that require public dissemination to ensure their
realisation as privately appropriated value. Such forms of
intellectual property are characterised by plenty rather than by
paucity, since they are essentially inexhaustible. They can
therefore sustain modes of participation distinct from the
competitive, zero-sum activity of markets. These new forms of
solidarity are already being mobilised, and require to be more
accurately understood.
Thus, as businesses and
political parties both target persons rather than masses, there
arises a new intimacy of address, reinforced by sensuous evocations
of images in the public domain, softening and diffusing the forms of
patriarchal authority, and revising older distinctions between
public and private. Simultaneously, relations between individuals
tend to be mediated more and more through markets and media,
increasing the distance between individuals even as in imagination,
they grow closer. If markets circulate private property, whose value
increases with scarcity, the media generate abundance and gain value
with circulation. Together, markets and media generate new kinds of
rights and new capacities for imagination that are not well
recognised or understood in existing forms of regulation or in
prevailing academic schema. New ideas of belonging or inclusion lead
to novel ways of exercising citizenship rights and conceiving
politics. The experience of inclusion in new circuits of
communication and of sharing intellectual property across classes,
such as occurs for instance with television, can help to politicise
actors who were previously more marginal. In this paper, I will
examine the implications of this argument in terms of recent debates
over the rights of the hawker, or the ‘pheriwala’, in Mumbai.
II
The Culture Industry and Workers in the Informal Economy
If the work of the culture industry
for Adorno and Horkheimer was the production of a logic of
commodification that inhibited critical awareness, Walter
Benjamin understood culture rather as the politicisation of
aesthetics, so that participation in, not pacification through the
image was central to mass-mediated society. Here, we can think of
the moment of market liberalisation in India through Benjamin’s
notion of the relationship between the cultural and the political,
but focus also on the ways in which metaphors of the economy and
spectacles of consumption underwrite the political work of images.
In doing so, I will focus on the relationship between acts of
consumption and scenes of destruction occurring under the sign of
emerging markets. Pheriwalas (lit., those who move around), or
hawkers, roam the streets of Indian cities, bearing baskets on
their heads or pushing a handcart and calling out their wares,
offering customers goods and produce cheaper than in the stores.
They are a part of the economy that spurs consumption, while
functioning quintessentially as vagrant figures requiring to be
disciplined. The pheriwala is thus a figure bridging consumption
and destruction. The pheriwala is a real figure, working in
circuits seen as illegal in relation to the formal economy, but is
also metaphorical, symbolising a kind of disorder, as a struggling
but nevertheless illicit entrepreneur. The institutionalisation of
television (nationwide broadcasting beginning as recently as the
1980s) has in fact worked to illuminate the illegitimacy of this
life-form while rendering the pheriwala vulnerable to absorption
in a new visual economy, with political consequences deserving
examination.
There are several
examples I can offer of pheriwalas appearing in street scenes in
news or feature films shown on television. However, I will begin by
considering an example from advertising, since it is the genre
making the closest connections between culture, the economy and the
new visual regime instanced in television.1 We should note
that, given the limited purchasing power of most Indian consumers,
and advertisers’ own orientation to urban middle class ‘people
like us’ (or PLUS), we cannot take for granted the existence on
television of an aesthetic acceptable to popular audiences. With the
establishment of national television, it has only recently become
viable to address large consumer markets not only as an economically
viable proposition, but also as an aesthetic one. Until this time,
it was assumed that ‘creative’ input was required chiefly for
the premium market, which is a minority Anglophone population. With
market liberalisation, the advertising industry in India has begun
investing in the cultivation of more indigenous regionally inflected
tastes. 2 In the ad discussed below, conceived for a more
’downmarket’ product, we can glimpse the traces of the
stratification and reorientation of sense perceptions, and their
enfolding into a new commodity aesthetics.
III
A Scene of Consumption: the Cup that Cheers
The ad is for Brooke Bond A-1 ‘kadak
chaap’ tea. Kadak chaap indicates that this is strong tea (lit.,
the stamp of strength; kadak means strong, vigorous), and in
India, the kind of tea favoured by working and rural classes.3
Tea stalls operating on city sidewalks would vend it. Staged in a
melodramatic and filmi style, the ad shows a bulldozer, flanked by
sinister-looking figures, demolishing undefined shanty structures
on the street. The soundtrack is suggestive of a war-zone, with
helicopters and air-raid sirens loud in the background. A swarthy,
bearded man wearing dark glasses sits in the shadowy interior of a
white car, peering intermittently at his lawyer (or at any rate, a
man in lawyer’s costume) and his henchmen as they direct the
demolition. Facing the bulldozer is a young woman in a white sari,
drinking tea. Her costume suggests she is a social worker or an
activist. The camera pauses a moment to focus on the glass of tea
in the woman’s hand. On the street, tea is drunk in glasses, and
at home, it is drunk in cups. A roadside tea stall is being
demolished, and the woman has decided to resist it. Sitting in
front of the bulldozer, the woman challenges the man at its wheel
to run over her. A sharp exchange of words ensues in the bulldozer
operator taking to his heels, while the crowd lies down prone, all
around the machine. Brooke Bond A-1 kadak chaap works its magic,
and an unarmed woman triumphs over a gang of toughs.4
The ad stages a typical
scene in Mumbai and other cities in India, of the confrontation
between the majority who dwell and make their livelihood on the
street, and the minority, who view the streets as but the circuitry
of the formal economy in which they themselves work. The ad offers
symbolic redemption for the sidewalk residents and vendors who are
invariably vanquished in such confrontations, but through the image
of a consumer brand and the rhetoric of a young, female consumer.
Now, everyday scenes of
demolition are accompanied by police squads and city workers; as
representatives of the only institution with usufruct in public
space, namely, the state. The ad boldly dramatises the popular
belief that the state is ruled by a class fraction partial to
itself, or that it is hand-in-glove with criminals. The conundrum of
a state undertaking illegal action is answered, appropriately
enough, by a charismatic figure, a pretty heroine matching the
goons’ tough talk with her own fluent, idiomatic slang. Gendering
the confrontation lowers the political threshold for its reception,
we may note, bringing as it does aspects other than the class
contradiction central to this conflict. For the ad to feature real
pheriwalas might perhaps distract from its aesthetic. Indeed the
life and work of pheriwalas themselves are nowhere to be seen here;
their existence has to be inferred from the image of the bulldozer,
the glass of tea, and Brooke Bond A-1 kadak chaap.
Characteristically, the growing market for national and global
consumer brands, which in part replaces the informal economy of
roadside stalls, seeks to absorb the image of that which it
replaces. But the audio track, shifting from a melodramatic
announcement of the brand, to the soundscape of a battlefield, and
the snappy repartee of street-talk, invokes the rhythms and lexical
repertoire of popular cinema. The arcs of the visual and audio
narratives both culminate in a global brand gone local, but in the
ways they traverse the lexicon of popular culture, their moral
economies overlap but do not coincide.
Despite its limitations,
the ad offers more vivid acknowledgement of the rights of street
vendors and of the depredations suffered by them in the terroristic
regime of Mumbai city politics than is to be found in most news
reports; the latter tend to regard street vendors as illegitimate or
as anachronistic, and serve mainly as vehicles for middle class and
corporate campaigns against pheriwalas. The ad excludes the faces
and voices of pheriwalas, but a crucial aspect of their
contemporary experience is portrayed: demolition is implied to be a violation
of their rights. Aimed at a lower income segment, but
displaying high production values, the ad is a symptom of an expanding
visual regime in which the viewing pleasures and consuming power of
working class audiences have to be balanced against the interests of
corporate sponsors.
The ad acknowledges the
violence involved in the control over urban space, and the
spectacular forms through which it takes effect.The violence is not
simply epiphenomenal to a project of political control: it is itself
productive, linking its audience in a shared sense of fear and
fascination. If in precapitalist society, sumptuary expenditure
flowed to poorer classes, in capitalism, for the first time we have
a ruling class that spends its income chiefly on itself. The
demolitions are perhaps a sign of the devolution of sumptuary
expenditure, its rendition into a spectacle for general enjoyment at
the cost of the poor themselves.5 With economic liberalisation,
more concerted attempts to entice foreign investment, and the growth
of a consuming middle class whose mode of asserting their
citizenship rights now typically occurs by refiguring their
relationship to the poor, such forms of violence have gained
emphasis, albeit with a rhetoric that denies their illiberal
nature.
Nevertheless, the
prominence of the debates over the pheriwala itself indicates the
increasing assertiveness of the representatives of this segment of
the workforce. The assertiveness can be witnessed only fugitively,
as in the above ad; in the majority of news reports, which are in
print rather than on film, the pheriwala’s agency has mainly to be
read against the grain of news accounts, as I will show.
IV
The Pheriwala as a Contested Figure of Indian Modernity
The education of the senses occurs
through the mass media, and through localised struggles that
disclose the particular historical changes being wrought in
different city spaces. The media create systems of disembodied
perception that not only alter sense-ratios, but also prise
existing sensory combinations apart, to be put together in new
ways. New technologies of perception both reflect and precipitate
shifts and divisions in class-divided sensory vocabularies, and
selectively reinforce and transform the authority they carry. The
capacity for groups to influence the forms of their public
representation is symptomatic of these and other qualitative and
quantitative differences in power and status. Tracing the shifts
occurring through the institution of a new economy of the visible
can help indicate the ways in which new knowledges acquire value,
and are contested. Recent debates in Mumbai over the pheriwala
help illuminate these shifts. Pheriwalas are entrepreneurs, not
wage slaves, but the condition of their survival is that they
remain marginal, exposing their bodies to the elements while
underselling those not obliged to do so. That an economy seeking
to advance itself should retain ancient means of circulating goods
suggests many things about it, but interestingly, what becomes
controversial is not the inhuman treatment of pheriwalas or the
grotesque form of modernisation this represents. The most
prominent part of the criticisms are in fact aesthetic and
political; street vendors are seen as offensive, inconvenient and
illegitimate. Attempts to impose order on city spaces are also
about the value of the real estate involved; order and value are
recurring themes in the aesthetic, economic and political
arguments waged here. Given the ability of the pheriwala to weave
through the heterogeneous zones of the city without necessarily
having the right to reside in them, it is perhaps not surprising
that in a time of unchecked urban growth, they become a symbol of
metropolitan space gone out of control. As such they become the
exemplary image of an unattainable disciplinary project. A climate
of terror is instilled through demolition and destruction,
illuminating the despotic character of state power under market
liberalisation.6 The furore over pheriwalas is a symptom of
larger shifts this paper will attempt to clarify, in the
relationship between politics and culture.
In his meditations on
the shopping arcades in 19th century Paris, Walter Benjamin chose a
figure who seemed the best example of commodification rendered
spectacular: the sandwich (board) man. The sandwichman was, for
Benjamin, suggestive of the paradoxes of commodified social
relations, as a person reduced to a walking advertisement, and
forced to make his living in this way. If the sandwichman was a
marginal figure destined to be overtaken by superior methods of
disseminating commodities, this indicated the relegation of his
function by society as a whole, rather than rendering it obsolete.
The eclipse of the sandwichman thus indicated the diffusion
throughout society of commodity relations whose presence was until
then only partial.7
In India the radical
shifts underway in the restructuring of economy might be symbolised
in the somewhat analogous figure of the pheriwala, against whom a
furious campaign is currently under way in the press and by the
Brihanmumbai Municipal Corporation (formerly the Bombay Municipal
Corporation). Pheriwalas are entrepreneurs, not wage slaves, but
they must expose their bodies to the elements while underselling
those not obliged to do so. But objections to pheriwalas tend to
regard them as perpetrators of an injustice to the public, rather
than as victims. Such debates signal, perhaps, the obstinately
incomplete character of modernity in a country like India (reflected
in news stories with titles such as “Can Mumbai Ever Become a
Global City?”8 ).
The hawker belongs to
the informal economy, and indeed provoked the concept itself.9
In India at least, the distinction is an invidious one, since the
economy would collapse without its innumerable ‘informal’
components; ‘informality’ refers mainly to the lack of
protection against exploitative conditions of work, and indicates
the different rhetoric of state power operative in this segment.
Unlike the sandwichman, pheriwalas are not about to disappear, quite
the contrary. As a whole the formal economy excludes the majority of
the population. This highlights the inseparability of political from
economic relations in Indian capitalism; the law must sanction
violence in order to protect the salaried classes’ privileges and
deny the rest their rights. What then brings the otherwise
unremarkable exercise of violence against this segment of the
informal economy into the news?
A brief discussion of
the background may help illuminate the recent scandal constructed
around pheriwalas. With exploding population, pheriwalas in Mumbai
have found it convenient to remain stationery rather than mobile.
Their right to occupy public space is hence increasingly under
dispute. But over half the population in Mumbai are squatters,
occupying less than 2 per cent of the city’s land; as such if
encroachment is a problem that diminishes public space, it is also a
solution to a larger problem of maldistributed resources. But the
juristic climate today is less sympathetic to the poor, with a new
generation of judges in court who view older, more inclusive ideals
of Nehruvian development partly responsible for the country’s
failure to become a world power. If during an earlier wave of public
interest litigation, the right to life included the right to earn a
livelihood,10 today it is rights to ‘unrestricted’ public
space that are understood to be threatened by pheriwalas. If
campaigns for pheriwala rights partake in the general, all-round
increase in public assertiveness, they are more than matched by a
wave of middle class activism championing varieties of nimbyism.
Practices of
surveillance and control in the west are relatively advanced, with,
for instance, high tech optical and pressure-sensitive devices, and
new systems of architectural and urban planning that take
all-too-seriously the idea of the city as a ‘space of flows’. If
‘flânerie’ was the model of urban pleasure in an earlier time,
the concern of planners today is in producing spaces that are
‘clean,’ that is, easily surveillable, ‘bum proof’ and
hospitable above all to the rapid movement of people and things.11
The meshing of finely-honed information systems with sophisticated
assemblages of policing and control renders the city more of a
controlled environment where the derelict, ill and unhoused are made
invisible.12 As a result the increasing social polarisation of the
city occurs relatively imperturbably, beneath the political radar.
The disappointment of
managers and planners is undoubtedly great that they are unable to
reproduce metropolitan conditions in Mumbai. The chaos and
violence of their efforts to achieve it suggest that in Mumbai
as elsewhere, the promise of globalisation is fulfilled in distinct
ways. For one thing the numbers are too great; pheriwalas in Mumbai
number half a million or higher, a significant fraction of the
population. The costs of controlling them are unaffordable for a
city whose police are so underpaid that many of them moonlight for
the ganglords they are supposed to restrain.13 The will to curb them
is weakened by the enormous fines and bribes collected by the city
corporation and the police (totalling between 1.2 and 3 billion
rupees a year).14 Pheriwalas fight back, in court and on the
streets, determined not to let their right to survive be taken away
from them.15
The informal sector was
supposed to provide the reserve labour force that fed the formal
economy as it expanded. Precisely the opposite has happened,
interestingly. In 1961, 65 per cent of Mumbai’s workforce was
employed in the organised sector and the remainder in the
unorganised sector; 30 years later the proportion was reversed. By
1991, 65 per cent of employment was in the unorganised sector.16
Although middle classes are fond of claiming that
pheriwalas are well-to-do freeloaders, most vendors are poor
and marginal.17 Nevertheless, these figures suggest that the
dynamics of this segment of the economy might illuminate the
changing forms of state regulation with liberalisation, and the
differentiated political capacities made available to citizens.
The pheriwala is a
figure not simply of an inability to shed the past; s/he may even be
seen as a harbinger of the new Indian economy, where middle classes
need reassurance that they can move ahead and still retain the
privileges of human servitude. The following, somewhat awkwardly
written, extract from a marketing column in The Economic Times,
subtitled ‘Hardsell: Inside Indian Marketing’, is revealing.
The pheriwallah, for the
uninitiated, has been an enduring Indian symbol of business at
your doorstep. What does he sell? Well, he can be selling
anything from fruits to fragrances or even readymade eatables to
green vegetables. What does he signify? He is a man on the move
for your sake thereby eking out a living for himself and baking
his cake! In marketing lingo, he is the convenience man reaching
out to his customers far and wide.
For a moment let’s
go down our respective memory lanes. Can we re-live those lazy
summer afternoons when, after being back from morning schools we
used to wait for someone. It was siesta time for most households
when suddenly piercing the tranquility ‘clang’ rang the bell.
The ice-candy man cometh!…These guys rang the bell along with
their customary yell. The accompanying yell underlined the product
sold….Don’t we marketers spot here a zillion possibilities to
sell something or other to a large spread of audience ranging from
the young to the young at heart?
…The pheriwallah
denotes three virtues and a singular vice. He provides us with
convenience shopping at our doorstep, value deals and recurrent
service but he is low on the quality front. The reason can be that
he is mostly selling unbranded goods or cheap commodities. If a
deliberate transition can be made here from the unbranded to the
branded platform, this lowly pheriwallah can become an invincible
brand icon.… Companies looking for avenues in morph marketing
may find an ideal bundle of services here to augment their product
with. Can’t we have Coke pheriwallahs in red T-shirts serving us
chilled bottles of the real thing right at our doorstep? Even FMCG
(Fast Moving Consumer Goods) major, Hindustan Lever has plans to
go this way...Such branded service can be very convenient to
working couples and others whose leisure time is always at a
premium. They would not mind paying a bit more for this premium
service.18
Pheriwalas are relegated to the past
although they could augur the economy of the future, in view of
their exploding numbers. For pheriwalas to be entrepreneurs is
anachronistic, it emerges. Properly uniformed and positioned, they
can be folded into the premium service trade. Memories of an
idyllic past, appearing as sounds that disrupt/invoke the calm of
bygone siestas, are re-enacted as red T-shirted ‘Coke
pheriwallahs’. The shift from an auditory to a visual register
is accompanied by the changing character of products sold, from a
petty commodity basis to one of global brand icons. The intimate
pleasures of a middle-class child in being waited upon can be
recollected and transmuted in the more sophisticated upmarket
consumption of adults. Branding the persons and products of
workers in the informal economy emerges as a way of
overcoming underdevelopment and keeping it too. When Marx
defines the work of capital, he invokes the emergence of a single
unqualified and global subjectivity, reflecting the extension of
capital across the world: “all activities without
distinction”, “productive activity in general”, “the sole
subjective essence of wealth….” Together with the abstract
universality of practices generating wealth arises the
universality of what is understood as wealth, viz, “the product
in general, or labour in general, but as past, materialised labour”.19
When developments ascend to this level of generality, labour is no
longer perceived as this or that particular form, such as slavery
or serfdom, but as naked labour, and wealth is no longer seen as
trader’s wealth or as usury but instead as homogeneous,
independent capital. In such a context, labour and capital become
categories firmly rooted in popular prejudice, and the state,
which ensures the conditions for capital extraction, would be
superfluous. Political domination, which exists to enable
accumulation, becomes unnecessary, as economic appropriation is
self-sustaining.20
In fact, of course, this
never happens. Capital and labour both appear obstinately
heterogeneous, unable to discipline themselves within any given
boundaries, constantly spilling over and violating their terms of
existence, in other words posing the banal truths of accumulation
and exploitation as against their pure image.
At the level of the
image, however, it becomes possible for diverse and
contradictory forms to abut each other in apparent harmony. Vision
in capitalist modernity is the least intimate sensory datum; thus
fleeting glances between strangers are preferred forms of
interaction in an urban setting.21 By the same token, vision becomes
more important as a medium facilitating the institution of a more
generalised system of exchange, alongside the economy and in
interaction with it. Detached and isolated from the other senses,
vision masks the multiple forms of perceptual experience, and helps
in the propagation of abstracted and objectified systems of
knowledge.22 Auditory information requires, in comparison, more
situated semantic knowledge, inflected as it is through the multiple
registers of accent, cadence, pitch and tone.
The aesthetics of
display at a pheriwala’s facilitate more direct sensory
interaction with the producer/seller of the goods, and offers the
consumer more access to a fuller experience of the product or
service being offered. The emphasis is usually on the pheriwala who
is the focal point of the stall, and as well on a small range
of products and services, e g, telephone calls and coconut milk, or,
cigarettes and chewing tobacco. The arrangements are usually
minimal; a sackcloth on a wooden platform, a matchbox-like structure
with shelves, a handcart with a wooden or aluminum top. Decorations
are functional where they exist, and might consist of gaily coloured
sachet strips, e g, of betel nut, chewing tobacco or of
shampoo, suspended from a string running horizontally across a
shelf, or of plates of artfully cut fruit. If food is being made,
the smell of the oil, the condition of the utensils, the quality of
the foodstuffs and the personal hygiene of the cook are all on
display. As a former pheriwala pointed out to me, in no restaurant
can one follow so minutely every phase of the process of preparing a
dish. Conditions in restaurants are typically worse, he observed,
because the owners feel sure that few will venture within.23
Transactions with
pheriwalas, in all their nakedness, enact the most elemental form of
market exchange. The market, Braudel reminds us, brings the arenas
of production and consumption into contact with each other. It
thus acts as the interface with the outside world for each of these
realms, with the unknown and unpredictable. The market, he writes,
is like coming up for air, bringing one face to face with the
other.24 Here we have the unruly energy of the bazaars, the assault
of different sensations, and varieties of costume and countenance.
Commodities lie available for inspection and comparison across
competing stalls, mediated only by the typically fluid, dialogical
encounter over pricing and payment. It is here more than in any
other market environment, we may remind ourselves, that the customer
is truly king.
This is of course worlds
away from the manicured precincts of the modern departmental store,
whose efficiency in sourcing, pricing and selling are known. As the
power of sellers increases, it becomes important to control the
point of purchase, to render it static and predictable rather than
allow unforeseeable elements to proliferate.25 And here enters all
the wizardry of consumer seduction, of imagery, illumination and
design, whether of packaging, shopfloor arrangement or storefront
display. No one can deny the power such displays can attain. A
strictly economic calculation of return on investment is not
adequate to explain the form of display. There is a distinct
aesthetic at work, fashioned so that on seeing it, investors may be
satisfied their money is well spent.26 The aesthetic works to build
layers of meaning around the commodity, mediating the act of
consumption to buyers. In comparison, the pheriwala provides only
herself as a mediating body, and this is precisely the problem. For
a new visual regime to be instituted in the process of
metamorphosing a pheriwala economy into a store and mall-based one
is no simple matter, however, especially if the wish to transcend
pheriwalas is destined to be in vain. Violence is inseparable from
this shift, and in the imagination of the process, television is an
accomplice. Theorising television in terms of the social relations
it interweaves with is helpful in understanding this process.
V
Television and the Politicisation of Aesthetics
In most critical accounts, television
is understood in terms of its ideological power, by virtue of the
ruling order it springs from, and in terms of the ideas it helps
circulate. A certain abstraction characterises these arguments, so
that domination occurs without viewers being aware of it, and
despite the fact that viewers’ own experience of television
(including that of critics) does not imply such an outcome. Any
adequate analysis of television must address this omission.
As a medium,
television’s work is parallel to and interlinked with that of the
economy. Both disseminate information to help circulate goods as
well as to socialise members of society.27 Television is thus active
in the material and symbolic reproduction of capitalist relations.
Todd Gitlin has pointed out that just as, under capitalism, the
surplus value accumulated in social labour is privately
appropriated, men and women are estranged from the meanings they
produce socially; these are privately appropriated by mass media and
returned to them in alienated forms.28 But the sense of
exploitation that inhabits the workplace is absent before
television. There is a sense rather of viewing as an autonomous act,
done on one’s own time. This experience of autonomy is an
indivisible part of television’s effect, and must be incorporated
in any understanding of the medium’s power.
Raymond Williams’ work
on the medium as both ‘technology and cultural form’ points to
its dual character, and offers the concept of ‘flow’ as a means
of specifying television’s distinctness.29 At one level, the term
refers to programme composition as a sequence of unrelated items,
governed by broadcasting rather than audience interests. As Williams
points out, within the flow of television programming is embedded
another flow, that of advertising, that appears on no published
schedule and yet is the motor of the entire process; audiences
are the creation of an economic process designed to serve
sponsors.30 We can extend Williams’ metaphor to what is perhaps
the most distinctive aspect of the technology, namely its ability to
tether diverse temporal flows together.31 Television audiences
across society ‘tune in’ to programmes, their time of viewing
flowing alongside but separate from the time of the image.32 If they
inhabit the same space in clock time, as lived duration, they are
not the same. Thus the packaging of audiences for sale to sponsors
and the use of ratings to signal popularity may both occur without
the knowledge or consent of viewers, and indeed are thereby more
effectively achieved. At the same time, viewers can entertain
programmes at their leisure, unconstrained by any authority the
messages might claim for themselves.
Television yokes
together different temporalities in one communicative event.
Electronically mediated messages from diverse and far-ranging
sources, often at best partially related to viewers’ own
experiences, tend to lack the relatively deeper, more situated
meanings of oral or print culture. This indexes a thinning of time,
hence meaning, experienced as a reduction of social control, and as
relative freedom. Yet the experience of communication, as Marshall
McLuhan correctly describes it, is of participation and
sociality, and a tactile sense of being ‘in touch’, regardless
of the content communicated.33 The existence of an ongoing stream of
communication shared by others engenders a sense of intimacy
across social boundaries, as Claude Lefort has suggested.34 Thus on
the one hand, television offers respite from the compulsions of
actually existing social relations, creating a space of temporary
immunity from the inhibitions and proscriptions they would impose on
any member. On the other hand, it evokes feelings of closeness and
reciprocity to unknown participants who may exist only in
imagination.
There is a contradictory
character to this process. Although television operates within the
logic of capitalist exchange, the implicit logic of audiences’ own
transaction, I suggest, can be better understood in terms of
anthropological arguments about the gift, with the experience of the
medium being one of an unconditional, mutual interaction with
others. The time interval between the reception of programming and
viewers’ own ‘counter-gift’, of talking back to others, to the
medium or its sponsors, preserves the impression of unqualified
reciprocity underlying an idealised notion of gift exchange. This
temporal structure serves as an instrument of denial, as Pierre
Bourdieu has shown, allowing a subjective truth (of reciprocity) to
exist alongside a contrary, objective truth (of the absence of
reciprocity, i e, of the impossibility of talking back to a
monological medium).35
Gift and commodity
exchange are always implicated in each other; neither ever exists by
itself in a pure sense. No commodity transaction is purely
instrumental; there is always a sense of reciprocity involved;
similarly any exchange of gifts always has an element of calculation
in it. Television does something distinct to this entanglement. It
invokes the logic of the gift within the private space secured by
commodity exchange. (And what it offers is actually a commodity:
communication in exchange for which audiences offer their time,
which is in turn sold to advertisers.) Because the transaction is
intangible, what audiences receive has all the appearance of a
‘free gift’, the gift that entails no obligation, like
a manufacturer’s promotional item. The experiences of gift and
commodity exchange can hence be separated, and thereby imagined as
separate as well.
Similarly, communication
systems impute the sense of an intimacy across society, and presume
the existence of an ongoing social connection independent of
audience response. The terms in which this connection is
experienced, however, do not entail the costs or obligations through
which social interaction otherwise occurs. The private space of
reception enables the imagining of a ‘free’ engagement with
media messages, and the latter thus become open to imaginative
reconstruction. Audiences can thus imagine new communities of
sentiment, in fantasies of complete acceptability where the
disciplining presence of other minds can be made to retreat, so
entailing none of the usual costs of social membership. At the
same time, this newly crafted autonomy provides them the critical
distance with which it is possible to reflect on society itself as
an external object of thought, independent of their own place in
it.36
As Arjun Appadurai has
argued, the imagination has an unprecedented provenance in
contemporary society, due in part to the media.37 I suggest
that we can locate the present-day salience of the imagination, as
well as the forms it takes, in the context of media and markets, and
at the intersection of commodity exchange and the affective economy
of the gift. Pre-existing understandings are of course inadequate to
grasp the ways in which social relations are transformed by widening
circuits of exchange. Moreover, if audiences feel independent of
prevailing constraints, they can imagine themselves within
altogether new kinds of associations that arise from, but do not in
any simple way reflect, the market conditions of their existence. If
media and markets have typically been conceived as advance guards of
modernisation and secularism, my analysis here indicates why their
political outcomes might lead in very different directions.
Crucially, any elite-led process of development must confront the
irreducible and indeed mushrooming existence of popular affiliations
that a medium like television provokes, and acknowledge the new
‘communities of sentiment’ it may give rise to.38
Critical arguments about
television tend to point to the ways in which it replicates the
logic of commodification by extending it to communication, and thus
intensifies processes of capitalist alienation and expropriation.
Socially produced meanings are privately appropriated, through
television’s generation and distribution of cultural products, and
returned to audiences in alienated forms, in this account. The
circulation of images both enables the circulation of capital and
takes it to another level, deepening the reach of the production of
value by embracing more spheres of life within the joint work of
media and markets. But a strictly utilitarian calculus does not
adequately capture the power of images here – there is an excess
that they represent over and beyond facilitating economic exchange,
that is disciplinary, in subjecting the visible world to a visual
regime, structuring the mode of its admissibility onto the stage of
representation, and thus introducing a new principle for the
self-representation of people and things. We can think about the
production of images as a kind of naming, whose quintessence is
represented through the brand and the logo; this presupposes the
power of conferring singularity, and points to the violence implied
in this imposition.
But this is far from a
one-sided process, since by the same token, television creates a new
field for the imagination, where, in the private space of commodity
consumption, individuals can conceive of dialogical social
communication independent of their place in society. The private
space of reception enables the imagining of a ‘free’ engagement
with media messages, and the latter thus become open to imaginative
reconstruction. Audiences can thus imagine new communities of
sentiment, in fantasies of complete acceptance where none of the
usual costs of social membership are entailed. At the same time,
this newly crafted autonomy provides them the critical distance
with which it is possible to reflect on society itself as an
external object of thought, independent of their own place in it. If
television participates in elevating the stakes of representation
and in instituting symbolic violence, it more generally indexes not
only the aestheticisation of politics, but as well the
politicisation of aesthetics, enlarging as it does the field of
politics and lowering the cost of admission at the same time.39
On the one hand, the
work of television helps commodify virtual space, and this process
is accompanied by the commodification of real urban spaces, and
their subordination to globalising visual regimes (i e, that
accomplish their task partly by declaring their status as global).
What this leads to is an escalated contest over the right to
reconvert homogenised urban spaces into lived places, and the battle
by authorities in turn to recommodify them, and render them spaces
of traffic in goods and people rather than domesticated spaces
resistant to incorporation in larger circuits. A brief discussion of
the demolition raids carried out last summer in Mumbai affords a
sense of how this activity itself turns into a spectacle for public
consumption.
VI
Demolitions: a Glimpse of ‘Field Action’
At the helm of the demolitions in
Mumbai in 2000-2001, was G R Khairnar, former deputy Municipal
Commissioner, and for a period Officer on Special Duty (OSD), in
charge of demolitions. He became famous for his fearless targeting
of affluent builders violating zoning rules, and for his public
accusations that the chief minister was associated with criminals,
a charge he continues to make against successive governments. He
is considered both incorruptible and ruthless.
Khairnar is a man with a
soft voice and a hard stare. He is slim and unassuming in
appearance, and steadfast in his purpose. He has been attacked
‘more than 100 times’, he says, by builders intent on stopping
his demolitions, on one occasion being shot in the leg and on
another, wounded in the head with a sword. (While in his post, he
had an armed escort at all times.) Through all of it he has been
unflinching in his demolition of illegal constructions, which in
Mumbai, luxuriate like weeds. This has meant going after high rise
apartments in elite localities like Malabar Hill as well as
bulldozing slums and roadside stalls. The political parties are
gangs, he says, and the politicians gangsters. He corrects himself.
Politicians are devoid of even that spark of humanity dacoits might
have, he says. They care nothing for people. A nexus between
bureaucrats, the political mafia and business has replaced the rule
of law. Ordinary people do anything they can to survive, compounding
the lawlessness, he claims. Instead of cultivating a scientific
temper, emotion, religion and caste issues are used to get
peoples’ votes, and deepen the problem, Khairnar argues. His own
duty is to uphold the law. Hawkers, and many others, ignore or defy
the law, and Khairnar’s contribution is to teach them
the value of discipline, as he sees it. “My job is to convert
shops (that encroach on public space, back) into hawkers,” he
said. “I try to warn them, tell them to enforce discipline on
their own. If my warnings are not heeded then I will demolish.”40
But he invited me to
accompany him on ‘field action’ and see for myself. His smiled
as he invited me. Without his saying anything further, I felt a
certain exhilaration at the prospect.
On the appointed day, I
boarded a Maruti van with Khairnar and a French documentary team
doing a TV series on global cities. In Mumbai, Khairnar was their
first stop, interestingly. The convoy that accompanied us was an
impressive one: a bulldozer, two jeeps with policemen, two trucks to
carry away confiscated goods, and Khairnar’s van. As we arrived at
an open air vegetable market, the halt of the convoy had an
impressive effect. Baskets of vegetables began to be hoisted on the
heads of their anxious owners, as they fled the scene. Those vendors
who had invested most in their produce were in for the greatest
loss, as it was not possible to remove everything from the advancing
crew in time. Brilliant red tomatoes rolled in every direction. In
seconds, scores of people gathered from all around to watch, and the
whole street was suddenly crowded. Khairnar strode in briskly,
pointing here and there, and the bulldozer went into action, clawing
off here a gunny awning with its slender bamboo supports, and there
crumpling up patchwork roofs. The BMC staff darted around to grab
produce to deposit in their goods trucks. The spectacle of
destruction is riveting: the abrupt obliteration of carefully
gathered and nurtured matter, of accumulated time and energy. That
such devastation can be wrought without reprisal deepens this
fascination, since it confirms the sense of the extent of the power
at work.
What must it feel like
to have demolition victims at your mercy? One woman whose roadside
shack was being torn down at the same time was weeping and begging
Khairnar with folded hands to save her home. Her child was crying
too. Addressing the girl Khairnar asked, “Who taught you to
weep like that?” His sympathies had hardened over time. But the
child’s tears were genuine; for some reason the roadside shack,
miserable as it was, ought not to have been demolished,
although the task was already half-finished. The crew
departed, assuring the poor woman that she should come to ‘Sir’s
office’ for compensation.
When I described the
events I’d seen to friends who lived in Mumbai, I expected to hear
sympathetic cries of indignation. Although each of them was left of
centre, in each case I was given a talking-to. Hawkers were taking
over the city, setting up shop wherever they liked and interfering
with the rights of long-standing residents, one said. The owner
of one of the stalls came to work in a car every morning, another
friend said. These people might work by the roadside, but they were
making loads of money while paying no taxes or rent. A third friend
gave me the example of the Harbour train line in the city, on which
trains ran at a fraction of their former speed because of
encroachments on either side. Half a million people were ferried on
that line everyday, and spent at least 30 minutes more than
necessary; huge losses in man-hours resulted from misguided
compassion like mine, it seemed.
Some friends described
it candidly as an attempt to wreak such losses on the hawkers that
it would become uneconomical for them to do business. Others saw it
as an attempt to clean up public space, to restore pedestrians their
long-denied rights. Everyone formulated it in terms of an attempt to
restore rationality, to overcome illegality and to assert the law.
This was itself interesting. In fact, vendors and newspapers both
report that bulldozers are regularly sent to destroy them without
warning.41 Although Khairnar claims always to issue a
preliminary signal, the president of the Hawkers’ Union, Sharad
Rao, accused politicians of turning a blind eye to the
‘rampage’ being carried on in Khairnar’s name. “For the past
two months, the indiscriminate eviction of hawkers and destruction
of their goods has been going on, but not a single MLA or MLC has
spoken against it,” he said.42 K Pocker, general secretary
of Bombay Hawkers Association was careful to specify his objection:
“We are not challenging the demolition action, but destruction of
goods is not permitted by law”.43
But the issue of
encroachment, whether by hawkers or slum-dwellers, could not even
arise if it was not sanctioned by local political bosses and ward
officers, who operate to deliver votes to members of the legislative
assembly or of the legislative council, and receive favours from the
organised building trades that erect shanties. (Naik) Builders
violate zoning and other laws with impunity, encroaching on public
space, protected by politicians who draw on their votes at election
time, and in some cases, provide free utility services to the
residents in return. Many problems arise and persist because of the
inadequacies of urban planning and the connivance of politicians and
bureaucrats, but recently, pheriwalas become the scapegoats for
a range of them, being the most visible links in the chain, and the
least protected.
Violence,
Geography and the Figure of the Pheriwala
A recent volume published by the Urban
Design and Research Institute, which seeks to help restore the
heritage value of Mumbai’s architecture, observed, in one of the
more liberal statements made nowadays on the subject of hawkers:
In recent years a phenomenon that
has been on the rise and has acquired alarming proportions has
been that of street hawkers and unauthorised hawking
activity…. There is no doubt that while the hawkers are a
hindrance to the movement of pedestrians, they serve the
contemporary need. Moving them to some out of the way location
is an impractical solution. The majority of office workers need
these very hawkers for their everyday needs. It could be
proposed to formulate a series of ‘otlas’ (platforms), each
of which could accommodate four hawkers with a clearly
demarcated space. The licence number of the hawker is laid
in-situ into the otla, so that any unauthorised occupant can be
immediately spotted and apprehended.44
The chaos of pheriwala
activity is thus sought to be regulated by arranging them for
optimal surveillability. Another scheme offered by an urban planner
recommended dress codes “to help the public identify registered
hawkers”.45 A more characteristic account, however, is the one
that follows:
Mumbai’s most tenacious resident
apart from the slum-dweller – the hawker – has had the civic
authorities searching their collective imagination for over four
years to find a solution to the ubiquitous problem they
pose….The legal stop-signs at every turn almost mock at the
authorities, who for decades have allowed the street
vendors to proliferate any which way….And experience has shown
that once they set up shop there is no wishing them away, even
for a few hours…. Then there is a more linear though equally
baffling impediment – the vendors’ sheer numbers. For one,
there is no official estimate of how many hawkers use Mumbai’s
network of roads as a giant establishment….Still, one
thing’s for sure, their numbers…are multiplying with every
passing day.46
Hawkers are like vermin in this and
other accounts; their main tendency is to proliferate, and that is
by definition, a problem. “One hawker will lead to many more,
which in turn will create an unhygienic, unsavoury environment,”
in the view of Yusuf Malani, advocate, of the Save Versova Beach
Association.47
The BMC (Brihanmumbai
Municipal Corporation, formerly Bombay Municipal Corporation)
proposed, in 1998, to create hawking zones outside which vending
would be prohibited. As soon as the location of the zones began to
be marked out, residents of neighbourhoods erupted in protest, and
filed suit against the corporation. With its right to sanction
hawkers’ ensconcement in particular neighborhoods challenged in
court, the BMC proposed creating non-hawking zones instead.48
This of course hardly resolved the problem, as the rest of the city
was implied to be fair game for the hawkers. With every part of the
city reserved for one purpose or other, as public thoroughfares,
parks, gardens, etc, legislative amendments are required to
de-reserve them, before reserving them anew for hawking (or not).
But the informality of the situation is convenient for those in
power who depend on the hawkers’ insecurity to ensure a flow of
votes and money. Hawkers in busy city areas may be threatened three
to four times a day by city workers, paying upto Rs 4500 to keep
them at bay.49 With an estimated Rs 120 crore being collected
annually in the form of haftas, many ‘stake holders’ have
emerged to successfully challenge any attempts at reducing their
hold or imposing rules. The irony is that much of the restoration
work is led by older inhabitants of the city, living in apartments
they retain against landlords’ pleas to vacate, paying rents that
remain at 1950 levels. This is thanks to pro-tenant court rulings
that works against new in-migrants by raising prices of available
properties and restricting the supply of new housing.
The national emergency
imposed by prime minister Indira Gandhi between 1975 and 1977
saw the imposition of many draconian policies, among them, so-called
urban beautification programmes that violently displaced thousands
of squatters and slum dwellers far away from their erstwhile homes.
With the reinstitution of the Congress government at the centre in
1980, state use of violence to open up city spaces began again,
starting with A R Antulay’s government in Maharashtra, of which
Bombay (now Mumbai) is the capital. Public Interest Litigations (PILs),
which emerged in the early 1980s as a response to the emergency,
broadened the avenues for disadvantaged persons to approach the
courts. The landmark case in pheriwala rights was a judgment by the
Supreme Court in 1985, stipulating that as long as they did not
erect permanent structures in public spaces, the right of hawkers to
seek a living was constitutionally protected.50 Licences for hawkers
were discontinued in 1962;51 there exist only 15,000 licensed
hawkers in the city, and current estimates of their total population
range from 1,30,000 to 5,00,000. The closure of textile mills in
Mumbai over the last several years, and the sale of mill lands in
violation of land-use restrictions, forced tens of thousands of
workers into the informal economy, burgeoning the numbers of
hawkers.
The recent wave of
attacks on encroachment began, auspiciously enough for the
well-to-do in India, with Operation Sunshine in December 1996, a
drive launched by the Left Front-ruled West Bengal government. In
it, nearly 1,00,000 pheriwalas from Calcutta’s streets were
uprooted. The drive was allegedly launched to make the city look
attractive for foreign investment on the eve of the visit of the
then British prime minister John Major. A few weeks later, the West
Bengal legislative assembly passed a bill making hawking a
cognisable and non-bailable offence punishable with rigorous
imprisonment upto three months, a fine of 250 rupees, or
both.52 The general secretary of the Communist Party
(Marxist)-affiliated Calcutta Street Hawkers Union, Mohammed
Nizammeddin, demanded of a reporter, “What is going on? Are
hawkers our new class enemy?”53
In Mumbai, however, the
discourse focused on issues of appearance and hygiene, although it
was dismissive rather than hortatory. Here for instance is an
account of a roadside food stall:
After the lunch hour, the vendors
pull out plastic tubs filled with used steel plates and soak
them in dirty water. The plates are dried with a soiled rag and
reused. Water meant for cooking is stored in rusted tins to
be used later. For these and other reasons, those who eat in
roadside stalls are exposing themselves daily to
gastroenteritis, jaundice, typhoid and a host of other
diseases.54
Whether it is the eye of this reporter
that is jaundiced or the bodies of consumers, it often appeared
that the problems of urban space devolved entirely onto street
vendors.55 Thus: “The plight of pedestrians in Mumbai is
pitiable. Most roads in Mumbai (including newly laid Development
Plan roads) do not have footpaths. And footpaths, wherever they
exist, are encroached upon by hawkers.”56 “[W]here they
are reinstalled is not our problem,” said M S Vaidya, president
of Sion (east) Residents’ Forum, one of several associations
against the drive to create hawking zones in their neighbourhood.
57 “Clearly, we are not interested in throwing hawkers
into the Arabian Sea”, a member of one citizen’s group assured
a reporter.58 A residents’ association in Churchgate
complained to the ward authorities that hawkers “had left
practically no space for pedestrians and customers and made it
convenient for small-time thieves and shop-lifters to indulge in
pickpocketing, misbehaviour with ladies, etc”.59 Many
shopkeepers, for their part, claimed hawkers diverted business
from their stores. For example, shopkeepers around Flora Fountain
who deal in books and cassettes claimed to suffer due to hawkers
“who sell pirated cassettes and duplicate books at about half
the price”. “Legitimate business of shops is being robbed
specially on the D N Road area where several hawkers sell smuggled
luxury goods”, according to Gerson Da Cunha, convener of the
solid waste management committee of Bombay First. A convener of
the Citizens’ Forum for Protection of Public Spaces, a voluntary
movement to deal with ‘the hawking woes’ (sic) declared, “By
patronising such hawkers we are giving rise to a cancer in the
society and abetting crime”. The hotel industry claims it loses
at least Rs 5 million daily due to hawkers. They are snatching
away business from right under our nose”, acording to
Association of Hotels and Restaurants vice president Ravi Gandhi.
“On days when hawkers are on strike, our business goes up by 30
to 40 percent.”60 Hawkers are thus described as
illegitimate competition, and as a drain on the legitimate
economy.
The Power of
Hawkers
In fact, as I have already observed,
hawkers provide services to the majority. Drivers, masons,
carpenters, building security staff and other workers are regular
customers of the food and tea stalls.61 “For the same
‘pulav’ in a restaurant, I will have to pay Rs 200 rupees,
while here it costs me Rs 10, and there is no difference in
quality”, one customer at Nariman Point observed.62 The
Bombay Hawkers’ Association president K Pocker explained, “Our
clientele is completely different from theirs (ie, regular
stores). We do not sell branded products and offer cheaper
products. We cater to the poor and weaker sections.” 63
The heterogeneity of the
hawkers’ activity emerges against an unspoken sense that the
formal or organised sector’s work is none of these things. “We
work honestly in order to eat, and yet we are attacked for doing
so”, remarked Ram Singh, a pheriwala at a hawkers’ organising
meeting. “What are we supposed to do?”64
“Pheriwalas will
always be with us”, Munna Seth, who controls the handcart business
in Ghatkopar (West), in Mumbai. “If the BMC tear down our stalls,
we will use handcarts. If they confiscate the handcarts, then we
will spread our goods on the footpaths. If they push us off the
footpaths, then we will be walking the streets with headloads. If
they send us off to Bhayander or Dahisar, we will still board the
train and come back into town everyday. We will keep coming back.
Nothing will stop us, because our survival is at stake.”65
Sobha Singh, who runs
the handcart business with his brother Munna Seth, explained:
The pheriwala is the cause of
trouble. The pheriwala is a very poor and small person. A poor
man has to learn to behave himself. If the public says that the
cart is in the way he should say yes and move his cart. But
today’s pheriwala says “Gandu tum bolne wala kaon hai.”
((Expletive) who are you to tell me?). The road is of the public
and he has the right to say that. But he does not respect the
public.
Sobha Singh puts his finger on the
issue: today’s pheriwala fights back, and doesn’t take
violations of his rights quietly. Indeed, despite being marginal,
hawkers, as energetic residents of India’s most enterprising
city, find many sophisticated means of fighting back, if necessary
using the very levers the city mobilises against them. To take one
example, city officials levy ‘paotis’, or refuse collection
charges, and issue receipts against payment. Paotis have become,
in the absence of other official acknowledgement of their
existence, the vehicle for street vendors to move courts and win
injuctions in their favour against civic authorities.66
Hawkers have also
learned to use the courts instrumentally. Some hawkers were thus
appealing for injunctions against demolitions or eviction in
different courts under different names. When a hawker lost a case in
the city civil court, he or she would move the high court without
revealing the details of the earlier case. Sometimes, a wife or a
brother would move another court over the same hawking spot. The
hearings and adjournments translated into valuable business time for
the hawker.67 Construction magnates of course, routinely used such
strategies to evade challenges to their violations of zoning and
construction requirements; what made news, however, was that the
lowly hawkers were now doing so too.
Hawkers too are
committed to serve society, wrote M K Ramesh in the Afternoon
Despatch and Courier. Ramesh, himself a hawker, was writing a letter
in response to a news article that described hawkers as
‘merciless’. They could not survive unless they pleased their
customers, Ramesh pointed out, expressing a view that seldom made it
into the regular news columns.68
Hawkers have not been
slow to engage in speculative activity either, and in constructing
the kind of virtual economies usually associated with more high
profile businesses. Thus for instance, the ward officer for
Churchgate, R K Vale observed, “(T)here is a racket to create
non-existent and ghost hawking sites or hawking spaces in
non-existent and fictitious names with a view to secure hawking
spaces for (the) future….”69
Conclusion
In their rudimentary form, the market
will always be with us, because, as Braudel writes, “in its
robust simplicity it is unbeatable…the primitive market is the
most direct and transparent form of exchange, the most closely
supervised and the least open to deception”.70 Even if
airconditioned stores are seen as the destiny of Indian markets,
and the pheriwala is thought to be either a relic from the past or
a symptom of corruption and regulatory laxity. “There is no
simple linear history of the development of markets. In this area,
the traditional, the archaic and the modern or ultra-modern exist
side by side, even today.”71 Where cultural or political
difference is encountered, it cannot be easily absorbed within a
perceptual apparatus whose chief value is precisely the blurring
of differences in favour of a homogenised apprehension of a
loosely understood whole.
Partha Chatterjee has
argued that the Indian state, on account of its limited resources,
is confronted by a population the majority of whom are de facto
denied the full privileges of citizenship. In such a situation, the
state necessarily has to address itself serially to informal
representations by excluded groups, on terms that are
particularistic, since to apply them to everybody would be
unaffordable. Community, Chatterjee argues, survives as the mode
through which the state negotiates with groups who find themselves
outside the ambit of formal citizenship rights. That is, it is not
by arguing for the liberal rights of individuals that these groups
manage to be heard by the state. Rather, they make demands based on
group right and community identity, transcending their limitations
as disempowered individuals. Nowhere in received understandings of
the liberal state can we find models to assess such non-rational and
non-formal negotiations, Chatterjee points out. There is an entire
realm of politics not captured by the ideas of liberal politics,
where in fact a different and more fluid set of norms operate,
partly for historical reasons and partly for reasons of resource
constraint (themselves historical of course).
It can be argued that
the pheriwala is one such extraordinary class of citizen-subjects
that the developmentalist (and now liberalising) state in India
produces as a vulnerable category of persons. The protection of
pheriwalas as workers engaged in the informal economy (with the Olga
Tellis v BMC case in 1985) was also precisely the moment when their
legal classification as ‘hawkers’ rendered them available for
all manner of regulation.72 The renewed interest in controlling city
space as a corollary to new regimes of accumulation and the
enforcement of a new commodity aesthetics must be located against
this historical process.
Where Chatterjee’s
argument encounters difficulties is in its assumption that the
informal relam of state negotiation retains its populace within an
ethical discourse, even if legal rights are denied to them. A
certain arbitrariness attends the state’s interactions with those
outside the law, exemplified in violence such as that against
pheriwalas. And when the law seeks to pronounce on their condition,
a neoliberal climate dispels the informal guarantees that
safeguarded hawkers’ lives under an earlier dispensation.
Thus a Mumbai High Court
judgment on July 5, 2000 ruled that only licensed hawkers (of whom
there are 15,000) could operate in the city; allowance would be made
for an additional 23,000.73 But the city had not issued
licences since 1978, and, as the president of the Hawkers’ Union
pointed out, the larger issue was the accommodation of the several
hundred thousand unlicensed hawkers.74 Hawking was to be
carried out only in specified zones, and banned entirely in the
city’s C ward, which contained prime locations such as
Victoria Terminus and Flora Fountain. Solid or cooked food was to be
banned for ‘health reasons’, but fruit juices were allowed.75
The order was plainly absurd, but it put a question mark over
earlier victories such as the Olga Tellis judgment, which guaranteed
the constitutional right to seek a livelihood in public spaces.
Citizens’ Forum for the Protection of Public Spaces, the
petitioner in the case, was “slightly dazed by the extent of its
victory” with this sweeping court verdict; “pavements”, one
columnist wrote, “are for pedestrians, at last….”76 The
only way to enact the apparent civility of this statement, and
fructify the homogeneity of vision it represents, is
unfortunately through violence on the majority polulation excluded
from its sight.
Notes
[My thanks to Maharukh Adenwalla,
Darryl D’Monte, Colin Gonsalves, Nayana Kathpalia, Sandeep Yeole,
and the archivists at the Centre for Education and Documentation
in Mumbai. An earlier version of this paper is forthcoming in
Social Text No 68.]
1 I draw from
Claude Lefort the idea that one society can be distinguished from
another in terms of its regime, i e, the manner of shaping of
human coexistence. The institution of a new visual regime thus
involves a process of the reconfiguration of politics and the
reshaping of the public; it simultaneously presents a technology for
the perception of social relations and for staging them before
society at large. Claude Lefort, ‘The Permanence of the Theologico-Political?’
in Democracy and Political Theory. Tr David Macey.
Minneapolis: University of Minnesota Press, 1988, p 217.
2 For a more detailed argument, see Arvind Rajagopal,
‘Advertising, Politics and the Sentimental Education of the Indian
Consumer’Visual Anthropological Review, Vol 14, No 2,
pp 14-31, 1999.
3 The ad was scripted by Piyush Pandey, and was made by
Ogilvy and Mather. Thanks to Ashok Sarath for this information.
4 I thank Santosh Desai of McCann-Erickson for making a
copy of the ad available to me.
5 Georges Bataille has argued that a society is
determined not so much by its mode of production as by the mode of
expenditure of its surplus. See The Accursed Share, Vol 1: Consumption.
Tr H Robert Hurley. New York: Zone Books, 1988, 167-181. In this
formulation, consumption and destruction can be equally
accommodated.
6 Since the 1980s, state-led economic development
formulated under prime minister Jawaharlal Nehru is being abandoned
in favour of market liberalisation. Although the state retains
enormous power, its class biases are sharper, and the forms of its
legitimation reflect this shift in interesting ways. See my Politics
After Television: Hindu Nationalism and the Reshaping of the Public
in India, Cambridge University Press, Cambridge,UK,2001.
7 Walter Benjamin, The Arcades Project tr Howard Eiland
and Kevin McLaughlin. Harvard University Press,Cambridge:1999,
827-891; Susan Buck-Morss, ‘The Flaneur, the Sandwichman and the
Whore: The Politics of Loitering,’ New German Critique 1984,
99-140; Allen Feldman, ‘Cultural Anesthesia: From Desert Storm to
Rodney King,’ American Ethnologist, Vol 21, No 2, 1994.
8 Bombay Times, TheTimes of India, 15 July, 2000.
9 Keith Hart, ‘Informal Income Opportunities and Urban
Employment in Ghana’, Journal of Modern African Studies,
11(1), pp 61-89, 1973. See in this context the special issue of
Seminar (New Delhi) on street vendors in India, No 491, July 2000.
10 The landmark judgment in this respect is Olga Tellis and Ors
v Bombay Municipal Corporation and Others (1985) 2 Bom CR 434 1985
(3) SCC 545 AIR 1986, 180.
11 See Mitchell Duneier, Sidewalk. New York: Farrar,
Straus and Girouzx, 1999; Mike Davis, City of Quartz. London
and New York: Verso, 1992.
12 See Allen Feldman’s essay in this volume.
13 Y C Pawar, Additional Commissioner of Police, Mumbai,
personal interview, July 2000.
14 Lina Choudhury, ‘Mumbai Turns Streetsmart as BMC Does a
Clean-Up Job’ The Times of India, July 9, 1998. See also
Ranjit Khomne, ‘Poor Hawkers Complain of Extortion by Police’,
The Times of India, 23 Nov 1998.
15 Here what is interesting is the way in which state
apparatuses devolve onto and work out through the middle classes and
the English language press (see below), through much more
decentralised and therefore chaotic mechanisms. Thus for instance
the clippings files of citizens’ organisations lobbying for and
against hawkers both feature news almost exclusively from English
language papers.
16 Bombay Metropolitan Development Authority, Draft Plan for
1995-2005, Mumbai 1997. Cited in Sharit Bhowmick, ‘A Raw
Deal?’ Seminar, ibid, 21.
17 A study of hawkers determined that one-fourth of them could
not read or write, and that the cost of their wares ranged from Rs
500 to Rs 2000. The most common reason provided for engaging in
hawking was that it provided a more respectable form of existence
than most of the jobs available in the unorganised sector. From
Sharit Bhowmik, ‘Hawkers’ Study: Some Preliminary Findings’,
unpublished ms, nd. The report is based on preliminary results of
study of hawkers in eight cities: Mumbai, Kolkata, Ahmedabad, Patna,
Bangalore, Indore, Bhubaneshwar and Imphal. The data for the study
was collected by the National Alliance of Street Vendors of India (NASVI).
For discussion of conditions of work and life amongst the informally
housed and the informally employed in Mumbai, see also Brahm Prakash,
The Urban Dead-End? Pattern of Employment Among Slum-Dwellers,
Somaiya Publications,Bombay: 1983, Chapter 5; and Heather Joshi and
Vijay Joshi, Surplus Labour and the City: A Study of Bombay. Oxford
University Press, New Delhi:1976, Chapter 3. For more general
discussions, see Jan Breman, Footloose Labour: Working in
India’s Informal Economy: Cambridge University Press,
Cambridge, UK 1996; Hernando de Soto, The Other Path,: Harper
and Row, New York 1990.
18 Samrat Sinha, ‘Pheriwallah Marketing’, The Economic
Times, August 5, 2000, p 7.
19 Karl Marx, ‘Introduction to the Critique of Political
Economy’, in A Contribution to the Critique of Political
Economy, tr N I Stone, Charles H Kerr, Chicago: 1904, p 298 (tr modified).
Cited in Gilles Deleuze, ‘Capitalism’, in The Deleuze Readered
Constantin V Boundas. Columbia University Press, New York: 1993, p
236.
20 Deleuze, ibid, p 236.
21 Christophe Asendorf, Batteries of Life: On the
History of Things and Their Perception in Modernity Berkeley:
University of California Press, 1993.
22 Nadia Seremetakis, The Senses Still: Perception and
Memory as Material Culture in Modernity. Westview Press,
Boulder, Colorado 1994.
23 Sandeep Yeole, Secretary, Ghatkopar (W) Pheriwala Samiti,
personal interview, Mumbai, July 12, 2000.
24 Fernand Braudel, The Wheels of Commerce: Civilisation and
Capitalism, 15th-18th Century, Vol 2, tr Sian Reynolds. Harper
and Row, New York:1982, p 26.
25 Vikram Kaushik, General Manager, Colgate-Palmolive personal
interview, Mumbai, June 2000.
26 Jean Renoir has made this point about commercial cinema.
Jean Renoir and Roberto Rossellini interviewed by Andre Bazin, in
Roberto Rossellini, My Method : Writings and Interviews, tr
Annapaola Cancogni, Marsilio New York, November 1995, 96.
27 Here I consider commercial television as emblematic of the
work of television in capitalist society.
28 Todd Gitlin, The Whole World is Watching: Mass Media in
the Making and Unmaking of the New Left. University of
California Press, Berkeley, CA: 1980, p 3.
29 Raymond Williams, Television: Technology and Cultural
Form, Schocken, New York: 1975.
30 Ibid. p 90.
31 Williams’s own analysis however, distinguishes between the
true flow and what appears as the flow, “the published sequence of
programme items” (p 90), and thus misses the multiple flows that
television brings together. Arguing that the distinguishing
characteristic of the flow is the fact of its being planned, he
identifies audience experience as well as a flow insofar as it
is an effect of this planned flow (pp 95-96). He thus takes the
concept literally and misses its most productive insights, I
suggest.
32 Richard Dienst utilises an important distinction, between
the “time of the image” and the “time of viewing,” in Still
Life in Real Time: Theory After Television. Durham: Duke
University Press, 1994, pp 58-59. Mary Ann Doane has written that
television’s greatest ability is to be there – both on the scene
and in your living room. Mary Ann Doane, ‘Information, Crisis and
Catastrophe’ in Logics of Television: Essays in Cultural Criticism
ed Patricia Mellencamp, 1990, p 238. According to traditional
notions of time and space, as Samuel Weber points out,television can
be neither fully here nor fully there; it is rather, “a split
or a separation that camouflages itself by taking the form of a
visible image. That is the veritable significance of the term
‘television coverage’: it covers an invisible separation by
giving it shape, contour and figure”. See Samuel Weber,
‘Television: Set and Screen’ in Mass Mediauras: Form, Technics,
Media by Samuel Weber, ed, Alan Cholodenko, Stanford, 1996, p 120.
33 Marshal McLuhan, Understanding Media.
34 Claude Lefort, The Political Forms of Modern Society:
Bureaucracy, Democracy, Totalitarianism, ed John B Thompson, :
MIT Press, Cambridge, Mass1986.
35 Pierre Bourdieu, The Logic of Practice, tr Richard
Nice, Stanford University Press, Stanford, CA:1990: 107. My
invocation of Bourdieu here is not without misgivings. See footnote
39 below.
36 Here we can recollect the arguments of Jurgen Habermas,
about the intimate space of bourgeois domesticity, and its freedom
from instrumental and market relationships, that laid the foundation
for the possibility of the public man, who engaged in
rational-critical dialogue. I suggest that, while such gendered,
bourgeois relations may anchor the development of rational-critical
sensibilities, Habermas is in fact elaborating on aspects of the
communicative logic of print capitalism, by identifying it with a
particular phase of west European history. This logic becomes
clearer with electronic capitalism, I suggest. See his Structural
Transformation of the Public Sphere: An Inquiry into a Category of
Bourgeois Society. Tr Thomas Burger with Frederick Lawrence.
Cambridge: MIT Press, 1989.
37 I am indebted to the work of Appadurai for its
sustained effort to think through the contradictions of a broadly
located historical conjuncture, and in challenging the applicability
of received notions to understand new cultural forms. See his Modernity
at Large: The Cultural Forms of Globalisation, University of
Minnesota Press, Minneapolis:1986, p 3.
38 See Appadurai, ibid, p 8.
39 For a more elaborated argument, see Arvind Rajagopal, Politics
After Television: Hindu Nationalism and the Reshaping of the Public
in India. Cambridge University Press, Cambridge, UK: 2001,
Introduction. 40 G R Khairnar, personal interview, August 15,
2000, Mumbai. A few details about the practicalities of demolition.
The cost of demolition is estimated at Rs 15,000 per day for
demolishing nearly 500 structures in the 12 to 14 hours of duty.
This included the cost of 8 vehicles, staff and constables. This cut
into the BMC budget as the corporation received a mere Rs
20,000 when the goods were auctioned after a month of its seizure.
To release a loaded handcart, the cost is Rs 5000, and for a stall,
Rs 3000. Demurrage charges ranged from Rs 100 to 500 per day
per item. It is then cheaper to buy the goods back from whoever
purchases them at the auction, usually at a much smaller
priceRajshri Mehta, ‘BMC Gets Order for Bonfire of Demolition
Debris’, Asian Age, 15 June, 2000.
41 Suresh Kapile, general secretary, Mumbai Hawkers’ Union,
quoted in ‘Sold out: Hawkers at Nariman Point’, Bombay Times,
The Times of India, March 8, 2000.
42 ‘Hawkers Threaten to Demonstrate Outside Legislators’
Homes’, The Times of India, June 22, 2000.
43 Ibid.
44 Horniman Circle Association, Restoring a Banking
District, Urban Design Research Institute, Bombay: 1999, 19.
45 Jagdeep Desai, ‘Theirs or Ours?’, The Indian Express,
March 13, 2000.
46 Prasanna Khapre-Upadhyay, ‘Trouble in the Twilight
Zone’, The Express Newsline, April 24, 1999.
47 Namita Devidayal, ‘Impasse Over Hawking Zones
Continues’, The Times of India Sept 15, 1998.
48 The proposal for non-hawking zones was made by Vishnu
Kamat, a retired BMC officer. See ‘Mumbaiites Oppose Hawking Zones
Plan Tooth and Nail’, The Times of India, February 3,
1999.
49 At the time of writing, US$1 equals approximately Rs 45.
50 Olga Tellis and Ors v Bombay Municipal Corporation and
Others (1985) 2 Bom CR 434 1985 (3) SCC 545AIR 1986, 180.
51 Sobha Singh, handcart rental operator, personal interview.
52 Vidyadhar Date, ‘Hawkers Come Together to Form National
Union’ TOINS, The Times of India, September 17, 1999.
53 Sujan Dutta, ‘City Lights’, The Telegraph, December 1,
1996.
54 Himanshi Dhawan, ‘Roadside Stalls ‘Offer’ More than a
Meal’, The Times of India, August 1, 1999.
55 However, one study in Pune showed that the cheapest street
food was equally or less bacteria-laden than restaurant food. Irene
Tinker, Street Foods: Urban Food and Employment in Developing
Countries, Oxford University Press, New York: 192. Cited in
Geetam Tiwari, ‘Encroachers or Service Providers?’ Seminar (New
Delhi) No 491, July 2000, 31.
56 Raju Z Moray, ‘Trampling Over Footpaths’, The Indian
Express, September 19, 1998.
57 Namita Devidayal, ‘Impasse Over Hawking Zones
Continues’, The Times of India September 15, 1998.
58 Namita Devidayal, ‘As Frustration Levels Increase, A
Citizens’ Movement Takes Shape’, The Times of India,
March 8, 1999.
59 ‘Hawker’s Paradise’, Afternoon Despatch and Courier,
May 5, 1999.
60 Tina Chopra, ‘Vested Interests Hold-Up Solution to Hawkers
Impasse’, The Times of India, February 8, 1999.
61 ‘Nepean Sea Residents Try to Curb Hawker Menace’, The
Times of India, October 11, 1999.
62 Mohan Chauhan, quoted in ‘Sold Out: Hawkers at Nariman
Point’, Bombay Times, The Times of India, March 8, 2000.
63 Quotes from Tina Chopra, ‘Vested Interests Hold-Up
Solution to Hawkers Impasse’, The Times of India, February 8,
1999.
64 Ghatkopar (West) Pheriwala Samiti meeting, August 2000,
Field notes.
65 Munna Seth, handcart supplier, Ghatkopar (W), Mumbai,
Personal interview, August 2000.
66 In a sign of the escalating war against hawkers, even paotis
are no longer officially issued. This merely meant, however, that
revenue was diverted from the BMC to private hands, often of public
servants. Express News Service, ‘Scrap Paoti System, HC Orders BMC’,
The Indian Express, April 21, 1999.
67 Namita Devidayal, ‘How Stay Orders Become the Order of the
Day’, The Times of India, April 22, 1999.
68 M K Ramesh, Letter to Editor: ‘Hawkers too are Committed
to Serve Society!’ Afternoon Despatch and Courier, April
19, 1999.
69 Namita Devidayal, ‘How Stay Orders Become the Order of the
Day’, The Times of India, April 22, 1999.
70 Braudel, Fernand Braudel, The Wheels of Commerce:
Civilisation and Capitalism, 15th-18th Century, Vol 2, tr Sian
Reynolds, Harper and Row, New York, 1982, p 29.
71 Ibid, p 26.
72 Olga Tellis and Ors v Bombay Municipal Corporation and
Others 2 Bom CR 434 1985 (3) SCC 545, AIR 1986, 180.
73 ‘HC Judgment allows BMC to Set Up Separate Hawking Centres
in City’, The Times of India, July 6, 2000.
74 ‘Hawkers’ Union to Challenge High Court Order’, The
Times of India, July 7, 2000.
75 HC Judgement allows BMC to Set Up Separate Hawking Centres
in City, The Economic Times, July 6, 2000.
76 Gerson da Cunha, ‘Victory Crowns Citizen Efforts’, Bombay
Times, The Times of India, July 8, 2000.
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