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 Do you want BMC to do a Cleanliness Drive in your area? 

If you can get 25 citizens together for a Cleanliness Drive in your area, BMC will send equipment and workers to clean up your area.
The Drive should result not only in a clean place but also beautification. So you should undertake to do something e.g. whitewashing the compound walls, or planting shrubs in some of the cleaned areas to reduce vacant spaces that invite people to throw rubbish, etc.
If you paint / whitewash private property, BMC will do the same with the BMC property there e.g. kerbside, dividers, street furniture, etc.
If you identify spots where those green litterbins should be put, BMC can do that too.
The whole exercise usually takes 3 hours. Any day except Monday is normally ok with BMC.
If you are interested, please send a detailed request incl.
- your name and contact number
- locality details -- from where to where
- a note on how unclean the situation is now
- which day of the week and time is suitable for you.
We will forward to the concerned person in BMC, and follow-up with them.

Do send the following information to enable BMC to effectively address your request for a Cleanliness Drive.

1. A minimum of 25 citizens are expected to support the Drive in the area requested for.
We not only expect names of the persons involved, but also their physical presence at the site during the Drive. This is essential for 2 reasons: a) to ensure that the request is representative of the needs of the local community and is a balanced view, and not the view or request of any individual. b) To ensure that at the time of the Drive, the citizens undertaking it are visible as a significant number, and not as one or two persons who may be then permanently held responsible for that area's cleanliness. c) To ensure that the place really gets cleaned.

2. The Cleanliness Drive is intended to be a one-time initiative that will enable the local community to then further keep that area clean. Hence, the beautification plans / improvements for the area being undertaken are also to be specified, and executed at the same time. For. e.g.: on removal of garbage / debris from a particular spot, some measures such as planters, or a litter-bin or a warning sign, etc needs to be put up at that spot to ensure that garbage is not repeatedly thrown there. The citizens are expected to take such measures which could also include white-washing of walls, providing a security guard, etc.

3. Study the area in detail
As residents / users of that area, you are best able to assess the priorities and needs of the area being cleaned. It is suggested that the area being identified be sufficient in size so as to be completed in a period of not more than 2-3 hours. (Listing an entire suburb to be cleaned in one Drive is not feasible.) Please list and identify the specific problems and  your suggestions for the same, such as number and location of litter bins, etc. It will also be useful if you are able to identify which problems can be addressed by the BMC, and which require the assistance of other Govt. agencies, such as the Police, MMRDA, etc.

4. Site Inspection
Prior to the Cleanliness Drive, there will be a site visit by the concerned BMC officials, to enable them to come prepared with requiste equipment and manpower, etc. It will be be helpful if you are present at this survey to assist in identifying the area and its problems, and are also prepared with the points listed above.

To sum up:
1) List of 25 persons
2) Plan for beautification
3) Problems identified and solutions suggested
4) Joint site inspection

The Cleanliness Drives being undertaken by the BMC are a collaborative effort between the BMC and citizens. The success and effectiveness of the Drive thus depends on your cooperation and involvement.
We are trying to co-ordinate with BMC regarding this. We will try our best.
NGO Council

Cleanliness and SWM - two aspects

Cleanliness and SWM:

Two aspects:
    - reducing the amount of waste reaching the landfill by composting, recycling, reducing, etc.
    - reducing the amount of visible waste on the streets - by cleaning & by dealing with hawkers, pavement dwellers, etc.

Though the general objectives of a cleanliness campaign and the SWM programme for the city may be similar, there are some basic differences that need to be kept in mind.

Solid Waste Managment involves the Storage, Delivery and Collection of waste generated in the city, and its environmentally and cost effecient disposal. The primary goal of any SWM programme should be to address the generation of waste at source, where segregation ensures that a greater part of that waste is rendered re-usable, and a lesser part is then eventually received at the land-fill.

Currently, in Mumbai, because the volumes of waste generated are very large, and the public understanding of the waste problem is low, there are lapses in the processes of storage and collection of waste, both from the citizens and BMCs side, with citizens unwilling to "hold" and deliver their waste in a responsible manner, and BMC being unable to take punitive action on such lapses. As a result of this, a lot of waste is seen to be accumulated at various spots, making the general environment dirty.

There is another aspect to the cleanliness of the city, and that is linked to the levels of poverty in the city, where the city is
perceived to be dirty due to the presence of unauthorised and unregulated users and structures (such as encroachments, beggars, squatters, hawkers, pavement dwellers, etc) who not having access to services such as a waste delivery system, or a sanitation system, make use of any available space, usually public, to live, carry out their livelihood, and even to dispose of any waste that may be generated. 
It would be difficult to address this second aspect of the cleanliness of the city in a holistic manner, without addressing the larger issues that cause the situation, such as the existence of slums, etc within the city.

As a general thing, poor cities and poorer neighbourhoods are dirtier, not because their occupants like it to be that way, but more because they have no choice, and from amongst the many things that they struggle daily for, livelihood and shelter would take a priority over cleanliness. 

As a goal to strive for, we should work towards reducing the quantity of waste reaching the land-fill, and encouraging responsible behavior by all generators of waste. It may not be such a bad thing if in a few years, Mumbai still looks a bit scruffy, but has managed to get on top of the waste problem.

  - Index of Rules
Complete BMC Solid Waste Management Rules 2006  
  - Summary of Rules
  - Press Release
  - Cleanliness Drive

It is one of the beautiful compensations of this life that no one can sincerely try to help another without helping himself. --Charles Dudley Warner