LG Electronics has hiked its budget
for community development activities from Rs 2.5 crore to
Rs three crore. Of this, Rs 1.5 crore will be allocated
to LG’s 38 branch offices for use in local activities.
The remaining Rs 1.5 crore will be spent by the head office
in the Greater Noida area. As part of its initiatives in
corporate social responsibility, LGE has also launched a
new initiative with New-Delhi based NGO Prayas,
that works for the upliftment of underpriveleged children.
Under ‘LG Prayas’, LG will contribute a sum of Rs 25 lakh
to sponsor Prayas’ social activities. Commenting on the
tie-up, Dr YV Verma, vice-president (HR and management support)
LG, said, “While this sum is for the first year alone, we
will review and renew the amount every year.”
Amod Kanth, Founder general secretary, Prayas, said, “The
funds will be put to use for the development and renovation
of destitute childrens’ homes, towards organising welfare
and education camps for kids and similar activities.”
In keeping with its plan of supporting organisations committed
to social causes, LG will also be tying up with Helpage
India, an NGO that looks after the aged. It already
has a tie-up with another NGO Jan Shikhan Sansthan
for generating self-employment opportunities for unemployed
in the form of tailoring, knittting etc.
Its community development initiatives include a focussed
plan for providing health services to underpriveleged
children, animal healthcare and enhancing professional skills
of unemployed youth. It has also adopted 24 villages
in the vicinity of its factory in Noida.
Prayas, which began as an emergency relief and rehabilitation
initiative for destitute children in Delhi in 1988, has
expanded its area of operation to include institutional
care, alternative education and vocational training to neglected
street and working children. It caters to the needs of 50,000
slum kids in Delhi, Gujarat and Bihar, through 65 centres
under 13 projects and three shelter homes.
Dec 10, 2003