Cadbury is a global
confectionery and beverage manufacturer having its
presence in more than 200 countries worldwide. The
company started its operations in India in 1948 and is
the leading manufacturer with 70% volume share of the
chocolate market. The company is also a key player in
malted food drinks and sugar confectionery. The company
after becoming a founder member of BCF embarked upon
social and community development initiatives and
attaches a lot of importance to social development
initiatives.
Close to its factory at
Malanpur near Gwalior, the company is working on a
project targeting women's empowerment and female
infanticide. The initiative known as the ' Gurikha
Project' was launched in line with Cadbury India's
philosophy to serve communities around its factory
locations in partnership with NGOs on a planned and
sustainable basis. The projects key focus is on various
aspects of women's inequality, female infanticide and
rights of the girl child.
As per a recent survey, the
project has succeeded in giving a sense of direction and
confidence to a large number of women of the area and a
marked improvement has been noticed in the general well
being of the girl child. Apart from this, the company is
also working on issues like primary education, health
& veterinary care, women's income generation
activities and strengthening of the village council.
Under the income generation programme, more than 10 self
help groups with monthly savings ranging from 20,000-
50,000 rupees are functional in the area. Besides this,
Cadbury has also helped build a pre-school section to
the village school building for girl children and a set
of classrooms in another village under the same
Panchayat.
Cadbury India Ltd.:
Cadbury House, 19, B. Desai Marg, Mumbai- 400 002,
Tel:91 022 - 24939558, Website : www.cadburyindia.com
